CASE STUDIES
 

Fairmont Hotels & Resorts

Fairmont Hotels & Resorts, a Canadian based hotel group, was largely unknown in the Australian and New Zealand media. DMS launched the Fairmont brand into this market and secured over AUD$3million worth of publicity over two years as well as assisting with the organisation and hosting of media familiarisations.

"The DMS team was responsible for launching our brand in this new market, and building awareness and understanding of our luxury product with trade and leisure media. They demonstrated a clear understanding of how we wished our brand to be positioned, and created appropriate strategies to convey this. The team was proactive and went above and beyond our expectations in terms of pitching our stories and developing new opportunities. As well, we appreciated the team’s professionalism, thoroughness, attention to detail and strong network of tourism and media contacts, which were a considerable asset."
- Siobhan Flanagan, Manager, Communications - Fairmont Hotels & Resorts.

The Byron at Byron Resort & Spa

DMS was appointed to launch the Byron at Byron brand into the Australian market and generate publicity prior to and following the opening of the resort. In the Byron at Byron's first year of business DMS generated more than AUD$1million worth of publicity for the resort.

"The Unique Venues' team has become an invaluable extension of The Byron at Byron Resort’s sales and marketing team, playing a key role in launching our new resort into the Sydney MICE market, generating market awareness and offering greater exposure for the resort. During this vital time we have greatly benefited from Unique Venues’ extensive network of contacts, resourceful public relations, industry knowledge and experience in launching a new property".
- Lyn Parche - General Manager, The Byron at Byron Resort, Spa & Conference Centre

Spanish Tourism Board

DMS was appointed to generate positive publicity for Spain in Australia and New Zealand. Generating over AUD$5million worth of publicity over two years DMS also event managed two annual road shows for the Spanish Tourism Board and provided other services including speech writing assistance for their events.

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